Coffee brands are using collaborations to build community

Key takeaways Around the world, coffee has always been more than just a beverage. It’s a ritual, a reason to gather, and a cultural force that connects people across borders and generations.  “Specialty coffee is genuinely collaborative in a way that most industries aren’t,” says Giada Biondi, Global Communications & Culture Manager at La Marzocco. […] The post Coffee brands are using collaborations to build community appeared first on Perfect Daily Grind .