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Fresh CupOctober 7, 2026Originally in English

India’s First Homegrown Matcha Sold for $34/kg. But Will Anyone Want It?

India’s First Homegrown Matcha Sold for $34/kg. But Will Anyone Want It?

Despite an impressive first auction, cafe operators in India are skeptical that India-grown matcha can compete with Japanese original. The post India’s First Homegrown Matcha Sold for $34/kg. But Will Anyone Want It? appeared first on Fresh Cup .