How can we make black coffee “cool” for Gen Z?

Key takeaways For over two decades, black filter coffee has served as the calling card of specialty coffee. Considered the clearest expression of flavour and terroir, it remains the drink of choice for many industry professionals and enthusiasts alike. But today, Gen Z’s preferences, which centre on “little treat” culture and convenience, have shifted this […] The post How can we make black coffee “cool” for Gen Z? appeared first on Perfect Daily Grind .