What is the problem with matcha?

Key takeaways Matcha is everywhere. It’s now in iced lattes, cold foams, ready-to-drink (RTD) cans, lemonades, and refreshers, turning countless cafés worldwide vibrant green. Blank Street’s rebrand is the clearest example of how far the trend has travelled from its Japanese roots. The US$500m chain dropped “Coffee” from its name, softened its signature green to […] The post What is the problem with matcha? appeared first on Perfect Daily Grind .